The man's name is Edwin Evans-Thirlwell, and he wrote this article
, entitled: "How to make Call of Duty worth your respect." This sentence sums it up nicely:
"If you [Bobby Kotick] aren't prepared to take a few creative risks, with all your millions on billions, who the hell will?"
I certainly agree with him, but I'm looking forward to what I expect to be the title of a follow-up post: "Why CoD Elite is such a clusterf*ck."
Creative complacency is its own punishment, but there are worse things on the horizon.