EA: PC may become our biggest platform
http://www.computerandvideogames.com/29 ... -platform/
"The user base is gigantic," he told Gamasutra. "PC retail may be a big problem, but PC downloads are awesome. ... The margins are much better and we don't have any rules in terms of first party approvals.
"From our perspective, it's an extremely healthy platform. ... It's totally conceivable it will become our biggest platform," he added. "If you look at the way people play in Asia, PC is the model. I think that free to play model is coming to the west in a big way."