we all know we are the dogs danglys

I'm thinking DICE wants Battlefield 3 to be the Crysis of this (hardware) generation. I'm fine with that in principle, mostly because it's long past time for a "mainstream," cross-platform game to actually leverage the power of high-end PC's.

Microsoft and Sony have had their way for far too long: they don't want their player base to see what's possible when they're not limited to ossified hardware. And they definitely don't want have to transition into another loss-leader console generation before they've squeezed every last dime out of the current one. There will be no real technological innovation in video games in the short to medium term unless it's done on the PC, and unless it's done often enough that it creates a strong demand for the Xbox 720 and the PS4.

Battlefield 3 might be the game that pushes the tech far enough forward that console players will be forced to recognize that their antique plastic toys should be put out to pasture. That won't happen, however, if BF3 is as buggy and pedestrian of a game as the original Crysis was. DICE really has to execute on all fronts, and then make a lot of money in PC sales. If that doesn't happen, other developers will probably decide that it's not worth investing in new tech, and we'll all be stuck at the damnable "360 baseline" for several more years.

If that makes me a "PC elitist," I embrace the label.

Good point and I agree that this game could change the standard for EA/ACTI in the future. It will be interesting to see how this will play out.

I do think that a game like BF3 (bigger title) is the only way for developers to see the benefits of building a "pc game". For an example, the amount of news/attention this game has already received, has prompted Activision to make a statement about their game engine. So obviously they are seeing the excitement in the pc community.

EA/Act doesn't pay much attention to small developers because of such a small fan base, and if they do become bigger, EA/Activision just buys them anyways. It's really a waste of time to buy these smaller companies game, JUST for the sake of trying to make a point with the big developers.

It will take one of the big boys to do something like this to get a real shake up in the way these games get developed. BF3 could be just that game. We all hope.

I humbly present evidence for my theory:



SOURCE

Nice find Messiah..